Shipware, SIB’s Team of Logistics Experts, Generate Multi-Million Dollar Savings on Direct-to-Consumer Parcel Freight Costs
August 2, 20232 mins read

Shipware, SIB’s Team of Logistics Experts, Generate Multi-Million Dollar Savings on Direct-to-Consumer Parcel Freight Costs

“I couldn’t be happier with the work Shipware did for us. Their team’s depth of knowledge uncovered opportunities that delivered results beyond expectations. Not only will we save millions, but the strategies Shipware implemented will elevate our entire business for years to come.”

Paul Goodman
Founder & CFO
Pura Vida Bracelets


Pura Vida Bracelets sells artisanal, handcrafted string bracelets and jewelry.  The company experienced massive year-over-year growth—supporting 800+ artisans around the world—and creating a need for significant shipping and fulfillment operations. Pura Vida sells direct-to-consumer (DTC) via website sales and one flagship store that opened in 2021.



Due to their rapid growth, Pura Vida faced increased order fulfillment costs.  The team engaged Shipware, an SIB company, to help lower distribution costs, improve service levels to increase customer acquisition and retention rates, and ultimately increase profitability.

Pura Vida leverages a 3PL partner for retail and DTC product fulfillment services, amassing a significant spend.  The team wanted to assess their existing 3PL relationship, including a review of the fulfillment process and freight carriers being leveraged for both consumer and retail distribution.



Assemble an inhouse team of consultants with expertise in 3PL optimization, modal optimization, and data analytics to perform a comprehensive review of Pura Vida’s incumbent 3PL. We assessed both the 3PL’s performance metrics and service agreement terms.

After the initial assessment, the Shipware team evaluated various 3PL optimization opportunities, modeled various scenarios, made 3PL recommendations, and implemented program changes.



50%+ Savings on direct-to-consumer (DTC) parcel freight costs—a multimillion dollar annual cost savings.

Other benefits include:

  • Pura Vida and their online buyers have enjoyed significant improvements to the overall customer experience via new and improved branded packaging and a comprehensive order tracking solution.
  • Shipware helped cut their DTC fulfillment freight costs in half while implementing enhancements that will ultimately increase customer satisfaction, retention, and profitability.


Read the Case Study to Learn More