If advertising expense is a significant portion of your marketing budget, you know how fast the costs pile up. These days there is a vast array techniques and media to choose from. No matter how much money you have to spend, you always wish you had more. It’s important to cut advertising costs where you can–and be sure you get what you pay for.
Whether you use elevated billboards along highways or smaller displays at bus stops, you want to know you are getting your money’s worth. Tracking billing for billboards or even Yellow Page listings in all the cities where you do business can get complicated. When you add online advertising, tv spots and print media, it is a lot to manage.
Placements are costly, and it is time-consuming to stay on top of what is running where. Even with well-negotiated contracts in place, there can be billing and placement errors that you are overlooking.
SIB Fixed Cost Reduction can help you cut advertising expense by identifying and implementing best-in-class pricing for your current advertising programs. This not only frees up budget but also lets you expand your marketing reach. Our industry experts know the ins and outs of advertising media and can help you with:
We will identify billing errors, optimize service levels and leverage your company’s nationwide spend data to negotiate the best pricing for your marketing and advertising.